The interior of the new Antonínovo pekařství branch at Prague’s Náměstí Míru marks the first step in a broader rebranding of the bakery chain. The goal was to refresh the brand’s visual identity while staying true to its roots and honoring the unique atmosphere of the location.
The building, located at the corner of what used to be Palackého Street and Vinohradské Square, was designed by architect Karel Janda and built between 1888–1889. In 1910, it became the property of the School Sisters of St. Francis, who used it as a boarding house for students of the neighboring high school. During the communist era, the sisters were forcibly evicted, the property was nationalized, and the order was targeted by the regime.
Denisa Strmiskova Studio worked on the redesign for over a year and a half, in collaboration with graphic studio Kosatko and fashion designer Tereza Kopecká, who created new staff uniforms. The color palette takes cues from earlier branches of the bakery. A soft light blue forms the base, complemented by deeper blue tones, natural wood, and industrial stainless steel.
The material and color choices build on the layered history of the interior. During the renovation, original wall paintings were uncovered beneath coats of white paint. These murals depict a historical coffee and spice procession. As part of the restoration, gilded stucco details were also brought back to life. The original glass chandelier — a signature work by artist Jaroslav Bejvl, crafted by Czech glassmakers in Kamenický Šenov — remains in place.
The final design balances contemporary elements with historical context. New features are integrated subtly and respectfully — a quiet continuation of a story that has been unfolding here for more than 130 years.